Don’t be Krafty – Keep it Fairtrade

Chocolate lovers, unite!

Remember back in the summer when Cadbury announced that our old favourite, the Dairy Milk bar, would become Fairtrade accredited, a move that would improve the lives of tens of thousands of Ghanaian cocoa farmers and their families? I don’t know about you, but SuperBadger was very excited, and more than a little peckish.

We even badgered the CEO of Cadbury, Todd Stitzer, thanking him, and asking him to ensure that other Cadbury products became Fairtrade accredited. 

Knowing that Dairy Milk is now Fairtrade just makes it taste that much sweeter, doesn’t it?

Cadbury is now being taken over by Kraft, and we’re badgering the CEO of Kraft, Irene Rosenfeld, asking her to promise they won’t go back on Cadbury’s Fairtrade commitments. When Todd Stitzer announced the move to Fairtrade last summer, he also said they’d convert the group’s other chocolate brands to Fairtrade ‘as soon as we can do it’. Cadbury also promised that the move would ‘quadruple Fairtrade cocoa sales from Ghana.’

SuperBadger welcomes the announcement that Kraft ‘expect to honour Cadbury’s commitments to…Fairtrade’. Now that Kraft is taking over Cadbury, he really hopes that Kraft don’t go back on this pledge. Don’t forget – it is the only system that independently guarantees farmers a fair price for their products, whilst also helping communities to develop in a sustainable way.

SuperBadger is hoping to get a firm commitment from Kraft that the Dairy Milk brand will continue to be made from Fairtrade cocoa and sugar, and that Cadbury’s agreements with the Fairtrade Foundation will not be put in jeopardy by the take-over.

Photo: Telegraph

Badger Kraft CEO, Irene Rosenfeld, to keep Cadbury’s commitments to fairly traded products!

Badger them here!

To find out more about Superbadger and Tearfund’s campaigns, go to

Or to find other badger actions, please go to


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