Monthly Archives: February 2010

(N)ice cream from Ben & Jerry’s

Many blog readers and SuperBadger fans will have noticed that SuperBadger has something of a sweet tooth. It’s no surprise then that when he heard the news that ALL Ben & Jerry’s ice cream EVERYWHERE will be converted to Fairtrade-certified ingredients by the end of 2013, he was pretty much the happiest badger in the room (Okay, so he’s normally the only badger in the room, but he was still tremendously happy!)

Fairtrade and delicious

Ben & Jerry’s launched their first Fairtrade ice cream back in 2006, and at the moment you can enjoy four Fairtrade-certified flavours, which is great news too!

The press release that made the announcement went on to say that:

‘Ben & Jerry’s Fair Trade commitment means that every ingredient that can be sourced Fair Trade Certified™, now or in the future, is Fair Trade Certified™. Globally, this involves converting up to 121 different chunks and swirls, working across eleven different ingredients such as cocoa, banana, vanilla and other flavorings, fruits, and nuts. It also means working with Fair Trade cooperatives that total a combined membership of over 27,000 farmers.’

SuperBadger couldn’t agree more with company co-founder Jerry Greenfield, who says, ‘Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.’

So let’s raise a spoon to Ben & Jerry’s and say a big thank you and well done for this exciting announcement that will see thousands more lives improved across the world.

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Don’t be Krafty – Keep it Fairtrade

Chocolate lovers, unite!


Remember back in the summer when Cadbury announced that our old favourite, the Dairy Milk bar, would become Fairtrade accredited, a move that would improve the lives of tens of thousands of Ghanaian cocoa farmers and their families? I don’t know about you, but SuperBadger was very excited, and more than a little peckish.

We even badgered the CEO of Cadbury, Todd Stitzer, thanking him, and asking him to ensure that other Cadbury products became Fairtrade accredited. 

Knowing that Dairy Milk is now Fairtrade just makes it taste that much sweeter, doesn’t it?

Cadbury is now being taken over by Kraft, and we’re badgering the CEO of Kraft, Irene Rosenfeld, asking her to promise they won’t go back on Cadbury’s Fairtrade commitments. When Todd Stitzer announced the move to Fairtrade last summer, he also said they’d convert the group’s other chocolate brands to Fairtrade ‘as soon as we can do it’. Cadbury also promised that the move would ‘quadruple Fairtrade cocoa sales from Ghana.’

SuperBadger welcomes the announcement that Kraft ‘expect to honour Cadbury’s commitments to…Fairtrade’. Now that Kraft is taking over Cadbury, he really hopes that Kraft don’t go back on this pledge. Don’t forget – it is the only system that independently guarantees farmers a fair price for their products, whilst also helping communities to develop in a sustainable way.

SuperBadger is hoping to get a firm commitment from Kraft that the Dairy Milk brand will continue to be made from Fairtrade cocoa and sugar, and that Cadbury’s agreements with the Fairtrade Foundation will not be put in jeopardy by the take-over.

Photo: Telegraph

Badger Kraft CEO, Irene Rosenfeld, to keep Cadbury’s commitments to fairly traded products!

Badger them here!

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