Until now, Superbadger has outright refused to eat any chocolate that wasn’t fairly traded. He would casually skip by the supermarket chocolate aisle without blinking a badger eyelid.
Luckily for him, his favourite four-fingered feast, Kit Kat, has just gone Fairtrade!
Tearfund is very excited about the recent announcement that Nestle Kit Kat has made this move. The change to Fairtrade is a breakthrough for cocoa farmers in Côte d’Ivoire (Ivory Coast), as well as for Kit Kat lovers in the UK and Ireland.
Through the SuperBadger campaigning application on facebook, Tearfund supporters have been badgering Nestle since this summer to make their chocolate Fairtrade. This is a huge win. We eat 47 Kit Kats per second, making it the UK’s best selling chocolate biscuit. (Imagine how many Superbadger could put away now!)
The move by Nestlé, which will kick off in mid-January 2010 when the first certified Kit Kat four-finger bars arrive on shop shelves, is benefitting thousands of farmers in Côte d’Ivoire who are growing the beans now. As well as the Fairtrade price for the cocoa, farmers’ organisations receive additional Fairtrade premium payments to invest in long-term community and business development projects of their own choice, such as education and healthcare, the environment or their businesses.
For more information, go to the Fairtrade Foundation.
Let’s thank Nestlé for giving cocoa farmers in Côte d’Ivoire a break and going Fairtrade.
Get Badgering at http://apps.facebook.com/superbadger/